INTI College Sabah’s Alumni Sharing on “How New Digital Media Works”

An alumnus of INTI College Sabah, Mr. Ho Vui Huen, holds a Bachelor of Arts (Honours) in Event Management & Marketing with the University of Hertfordshire, UK. With over five years of experience in marketing and events, he currently serves as a Marketing Manager, leading and executing more than 20 events annually and producing over 100 marketing videos. His contributions have supported Proton Malaysia’s achievement of Top 5 nationwide sales rankings, demonstrating his ability to develop campaigns that strengthen brand presence and drive measurable outcomes.

On 9 May 2026, staff and students participated in a field trip to Proton Harapan Maju. During the visit, Mr. Ho Vui Huen conducted a sharing session titled “Digital Marketing: How New Media Works.”

During the session, he presented real-life examples and shared practical insights into digital marketing and new media strategies. Students also actively participated in a hands-on activity by conducting a live-streaming session, allowing them to gain practical exposure to real-world marketing practices.

The field trip and sharing session provided valuable industry exposure and enhanced students’ understanding of current digital marketing trends, content creation, and the role of new media in today’s business environment.